British households are in effect throwing away every third shopping bag of food they buy, most of it ending up in landfill at huge environmental and financial cost, according to research.
Some 90% of consumers admit they are unaware of the amount of food they regularly bin. They are being urged to change their ways through a national campaign – believed to be the first of its kind in the world – funded and backed by the government. The main reasons given for waste are buying too much through unplanned and excessive shopping, poor storage and not eating short-shelf-life items quickly enough.
More ready meals are sold in the UK than anywhere else in Europe, and the country’s appetite for convenience food is still rising, a study has found.
The UK already spends £2 billion on ready meals, more than Germany, France, Italy and Spain.
And market analysts Mintel predict that the UK market will grow by another 25 per cent by 2011 to £2.6 billion.
Mintel’s Eating Habits study suggests the creation of healthier ready meal ranges – often called “good for you” – have tapped into a healthy eating trend which has boosted sales further.
Michelle Strutton, a consumer analyst for the company, said: “Mintel’s research shows that the UK is still king of convenience.
The ready meals market in the UK is by far and away the most advanced in Europe.”
A LOAF of bread could soon cost more than £1 as the cost of wheat continues to rise.
Crop failures have led to a shortage of the cereal.
Bread prices were pushed up in 2006 and a further increase of about 15 per cent is expected, which will raise the cost of a standard white loaf by about 6p.
Thrifty shoppers who rely on economy range supermarket products could be getting unhealthier food, a report warned yesterday.
Most low-cost food surveyed contained “significantly” more salt than standard own-brand products, the National Consumer Council (NCC) said.
Some economy supermarket products also had more sugar than standard versions.
The NCC’s Short Changed on Health? report accuses some retailers of contributing to inequalities in diet and health
The menus of popular family restaurant chains like Nando’s and Pizza Hut are still full of junk food, despite schools’ attempts to promote healthy eating among children, according to a survey on Thursday.
“With lurid names like Candymania, Malteser Munch Madness, Mini Chocolate Challenge and Triple Treats dominating the menus, children’s health comes second,” says the study by the Soil Association.
Not one of the 10 chains surveyed by Britain’s leading organic food body came close to meeting new school meal standards set by the government.
Even the average children’s meal at top scorer TGI Fridays contained more than double the school meal maximum saturated fat content, the survey said. TGI Fridays scored 16 points out of 30.