British households are in effect throwing away every third shopping bag of food they buy, most of it ending up in landfill at huge environmental and financial cost, according to research.
Some 90% of consumers admit they are unaware of the amount of food they regularly bin. They are being urged to change their ways through a national campaign – believed to be the first of its kind in the world – funded and backed by the government. The main reasons given for waste are buying too much through unplanned and excessive shopping, poor storage and not eating short-shelf-life items quickly enough.
Campaign to reduce UK’s £8bn food waste